

Templates make tools easier to use, giving newcomers some guidance on how best to build their documents.

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Plenty of other software companies also have template galleries, including Notion and Asana. The first major step Coda took in this direction was the launch of a document gallery last April, allowing users to share fancy templates, ideas and advice. "I'm watching this generation of people start to figure out, 'Hey, I can do this. To incentivize makers, Coda is allocating $1 million to a "Maker Fund," which Coda will use to help promote or pay the creators of popular Packs. Now, anyone can build Packs, Mehrotra told Protocol, as long as they have a "basic understanding of coding principles." The move fits into the goal the CEO has had since Coda's inception: to build a place where people can share their creations and eventually, where some can profit off of them. But co-founder and CEO Shishir Mehrotra said people wanted more integrations than Coda could provide on its own. It used to be that only people at Coda could build these extensions.

It calls these extensions "Packs," and they can be anything from a Google Calendar integration to a button that generates Yelp reviews. On Wednesday, Coda announced that its users can now build their own integrations and features into Coda. Specifically the ones who like to build stuff. To do that, it needs help from the people who use it. But now Coda has set its sights on more than that. Coda, like many productivity software companies, wants to be the platform that workers use for everything.
